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Perapon Buranamontri. Factors Affecting the Decision to Study Online at a Thai Private University During the Covid-19 ERA. ปริญญาโท((Marketing in Digital Era). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2021.
Factors Affecting the Decision to Study Online at a Thai Private University During the Covid-19 ERA
Name: Perapon Buranamontri
ThaSH:
Online education system
-- Research
Abstract:
This research paper studies the factors affecting the decision to study online at a Thai private university during the Covid-19 era. This will be studied through 1.) the demographic factors affecting the decision to study online at a Thai private university during the Covid-19 era; 2.) the decision factors which include the reputation of the university, the marketing campaign of the university, and reference groups affecting the decision to study online at a Thai private university during the covid-19 era; 3.) consumer perceived value affecting the decision to study online at a Thai private university. This research was conducted as quantitative research. The data collection was done by distributing a questionnaire to 400 samples which are students in Thai private universities. The number of respondents gathered was 327. The data were then analyzed using descriptive statistics, One-way ANOVA, and multiple regression analysis.
The results showed that (1) most of the respondents were male, aged between 15 to 20 years of age, and have 3 people in the household, currently residing in Bangkok, with an average monthly household income of more than 50,00, and studying in Bachelors of Business Administration; (2) Decision factors namely reputation, marketing, references affect the decision to study online at a Thai private university at a statistically significant level of 0.05; (3) Consumer perceived value namely monetary value for education, quality of education and benefits of education affect the decision to study online at a Thai private university at a statistically significant level of 0.05.
Dhurakij Pundit University. Learning Center and Library.
Address:
BANGKOK
Email:
library@dpu.ac.th
Name: Siridech Kumsuprom
Role:
Individual Study Advisor
Modified:
2567-03-11
Created:
2021
Issued:
2024-03-04
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration (MBA)
Level: ปริญญาโท
Descipline: (Marketing in Digital Era
Grantor: Dhurakij Pundit University
©copyrights Dhurakij Pundit University
RightsAccess:
ใช้เวลา
0.335439 วินาที
Perapon Buranamontri
| Title | Contributor | Type |
|---|---|---|
| Factors Affecting the Decision to Study Online at a Thai Private University During the Covid-19 ERA
มหาวิทยาลัยธุรกิจบัณฑิตย์ Perapon Buranamontri | Siridech Kumsuprom | วิทยานิพนธ์/Thesis |
Siridech Kumsuprom
| Title | Creator | Type and Date Create |
|---|---|---|
| The Effect of Customer\'s Perceived Value on Their Purchase Intention of Chinese Customer Toward Online Tour Packages in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Sittichok Jalernkij | วิทยานิพนธ์/Thesis |
| Factors Influencing Purchasing Decisions for Low-Income Tenants in Correspondence to Rental Apartment Selection in Nonthaburi, Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Liam George Redhead | วิทยานิพนธ์/Thesis |
| Factors Affecting the Decision to Study Online at a Thai Private University During the Covid-19 ERA
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Perapon Buranamontri | วิทยานิพนธ์/Thesis |
| The Influence of Social Media Marketing on the Online Purchasing Decision Process of Gen Z Consumers During Covid-19 in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Phanit Phea | วิทยานิพนธ์/Thesis |
| Research of Customer Satisfaction of Food Takeaway in O2O Model
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Yiqi Chen | วิทยานิพนธ์/Thesis |