The Impact of service marketing mix (7PS) towards customer satisfaction on rising Urbas training company in company Myanmar

Name: Nay, Aung Win

LCSH: Customer services -- Myanmar

Classification :.DDC: 658.812

LCSH: Consumer satisfaction -- Myanmar

LCSH: Customer relations -- Marketing

LCSH: Marketing -- Myanmar

Abstract: This study delves into the realm of customer satisfaction within the context of Rising Urbas Training Company. Its fundamental objectives encompass an exploration of the ramifications arising from the service marketing mix's composite of 7Ps on customer satisfaction. Concurrently, the study aims to generate actionable recommendations geared towards amplifying customer satisfaction, leveraging insights derived from the research outcomes. To fulfill these objectives, a quantitative survey methodology was adopted. This survey was meticulously constructed to achieve the spectrum of marketing mix components, specifically: product, price, place, promotion, people, physical evidence, and process. Through this method, the study aims to gather an intricate understanding of the interplay between the marketing mix and the underpinning of customer satisfaction.

University of the Thai Chamber of Commerce. Central Library

Address: BANGKOK

Email: library@utcc.ac.th

Name: Nattapan Buavaraporn

Role: advisor

Created: 2023

Modified: 2023-10-30

Issued: 2023-10-30

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Master of Bussiness Administration

Level: Master's Degree

Descipline: International Business

Grantor: University of the Thai Chamber of Commerce

©copyrights University of the Thai Chamber of Commerce

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