Abstract:
The objectives of this study were 1) to study the level of service quality provided to the service recipients of Buriram Provincial Land Office, Phutthaisong branch, Phutthaisong district, Buriram province, 2) to compare the opinions of the service recipients classified by gender, age and education levels towards the service quality; and 3) to provide information for developing the service quality of Buriram Provincial Land Office, Phutthaisong branch, Phutthaisong district, Buriram province. The sample was divided into two groups: 1) the questionnaire group obtained from accidental sampling by setting a quota of 300 people, and 2) 15 informants involved in the interview selected by purposive sampling. The reliability level of the questionnaire was at 0.9568. The collected data were analyzed by frequency distribution, percentage, mean, standard deviation, T-test and F-test, and the interview data were analyzed by using inductive method.
The results revealed that the service quality provided to service recipients in Buriram Provincial Land Office, Phutthaisong branch, Phutthaisong district, Buriram province, in overall was at a high level which can be ranked in order from the highest to the lowest average as follows: reliability, the concrete aspect of the service, responding to service recipients, and understanding and sympathy for service recipients. As for the comparison of the service recipients' opinions towards the service quality classified by gender, age and education levels, no difference was found in overall and each aspect which was inconsistent with the set hypothesis. This is because the office has improved every service for the convenience of the service recipients. Regarding the results from the interviews and recommendations, it was found that cleanliness should be emphasized and also landscape should be adjusted. Moreover, staff at the public relations points should be set up at all times to be ready to serve a large number of customers by providing friendly service with smiles and courtesy. In addition, the law or process should be clearly explained in simple, clear language. Should improve the way to increase the flexibility of service. and should be served during the lunch break Therefore, if there is preliminary action on such issues, the quality of service to service users will eventually improve.