Integrated digital platform for pet care service : The Paw Labs

Name: Varun Kacholia

keyword: Integrated platform

; Design thinking

; Pet care industry

; Business model

; Operating model

; Financial feasibility

; Value proposition

Abstract: Pet industry has been rapidly growing in Thailand with the number of Thai families and individuals opting to either buy a pet or adopt one. The growth of the industry has been in double digits and has outpaced the overall GDP growth of the country. The same trend is being seen in other ASEAN countries too. This disruptive growth in the pet industry represents numerous business opportunities. This independent study is a business plan for an integrated online pet care platform that helps in connecting offline services being provided by pet care businesses and freelance pet care service providers to pet owners in Thailand. Amongst different pet types, dog population is highest in Thailand and therefore the primary focus of this business plan is on dogs and therefore all the services and products explored are mostly based on the needs and requirements of a dog. The business plan aims to find out what type of pet care or dog care services are most frequently consumed by pet owners. Along with this, the willingness of both type of users of platform i.e., service providers and service seekers were measured to determine whether the business can be sustained or not. The availability of services in different areas of Bangkok, the prices being paid for different services, the price elasticity of pet owners and willingness to join an online integrated platform where the services can be ordered online were also studied and analyzed. In total 80 pet owners were surveyed using Survey Monkey questionnaire to achieve 95% confidence level for a population size of 100. Along with this, since the primary revenue stream of business would generate through number of service bookings being done by service seekers, it’s of utmost importance to determine the commission or service fee a service provider is willing to pay. In total 11 businesses and 15 freelancers across 9 different areas of Bangkok were surveyed, interviewed and analyzed. This was accessed through primary research methods like surveys and interviews of different service providers. The results were then used to compute pricing strategy. All these findings and analysis were used to determine the most suitable business model, product design, pricing strategy, distribution channels, promotion strategy, operating model and business functions were computed. By using elements of design thinking, customer relationship and determining value proposition, the key product features were identified. The financial feasibility and risk analysis of the business plan was conducted to determine if the business plan is realistic or not. Based on the results of financial analysis and using tools financial ratio, cash flow projection, sales forecast, income and loss statement projection and profitability ratio, the business model and plan is feasible to be carried out

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Swierczek, Fredric William

Role: advisor

Created: 2021

Modified: 2023-03-03

Issued: 2023-03-03

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2021.163

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Business Management

Grantor: Thammasat University

©copyrights Thammasat University

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