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Surakhet Kunkhett. A study of sustainability for the wedding industry in Bangkok, Thailand. Master's Degree(Design, Business and Technology Management). Thammasat University. Thammasat University Library. : Thammasat University, 2020.
A study of sustainability for the wedding industry in Bangkok, Thailand
Name: Surakhet Kunkhett
keyword:
Bangkok
;
Thailand
;
COVID-19
Abstract:
Thailand is one of the worlds most popular wedding destinations. One reasons for this is the 5-D qualities that it possesses: Destination Extraordinaire ; Diverse Choices ; Dream Hideaways ; Delectable Tastes ; and Distinct Hospitality. However, couples often seek to travel from Bangkok, which is incredibly rich in 5-D experiences in its own right, to its provinces to have their weddings instead of holding them within Bangkok itself. Such actions can greatly increase the distances people have to travel to attend such ceremonies and the carbon footprints of the weddings themselves, while reducing the income that wedding businesses in Bangkok could receive. This study investigates why this is the case, and what might be done to help address this particular situation. It additionally investigates other measures that could be taken to make the wedding industry in Thailand in general more sustainable. Furthermore, it investigates the situation that has arisen as a result of the COVID-19 pandemic, the measures wedding businesses are taking to survive, and possible initiatives that could be taken for the Customer Journey to help them, and others, survive in the new normal and beyond. One of the most promising of these appears to be the proposed Bangkok Experience (ceremony and sightseeing photo opportunities combined) concept, which the author suggests could greatly increase Bangkoks attractiveness as a weddingdestination, even during periods of social distancing. Other possible initiatives are also discussed to increase wedding industry resilience
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Jamieson, Isaac Adam
Role:
advisor
Created:
2020
Modified:
2023-02-01
Issued:
2023-02-01
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Science
Level: Master's Degree
Descipline: Design, Business and Technology Management
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.023431 วินาที
Surakhet Kunkhett
| Title | Contributor | Type |
|---|---|---|
| A study of sustainability for the wedding industry in Bangkok, Thailand
มหาวิทยาลัยธรรมศาสตร์ Surakhet Kunkhett | Jamieson, Isaac Adam | วิทยานิพนธ์/Thesis |
Jamieson, Isaac Adam