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Xinquan, Liang. The influential factors toward customer commiment: A case study on multinational security company in China. Master's Degree(International College). Rajamangala University of Technology Krungthep. : Rajamangala Universiry of Technology Krungthep, 2021.
The influential factors toward customer commiment: A case study on multinational security company in China
Name: Xinquan, Liang
keyword:
Customer Commitment
ThaSH:
Trust
Abstract:
Today, China's economy has far grown, and the finance industry has revolutionized. Many banks have significantly expanded as well. One of them is Everbright Securities Co., Ltd. (hereinafter referred to as the "Everbright Securities"). Everbright Securities is a securities brokerage by assets in China, controlled by state-owned financial conglomerate, China Everbright Group. It was founded in 1996 by "Fortune 500" China Everbright Group Co., Ltd., and is based in Shanghai. It has established 13 branches in 109 cities, in 30 provincial-level administrative units, with a total of 203. The revenues of Everbright Securities increased a lot in 2019. The main objective of this research is to identify the main factors that affect customer commitment for Everbright Securities Co. Ltd in China. This company finds the need to maintain or increase the customer commitment in order to increase revenue in the midst of the current serious crisis situation. After thorough study, researcher finds out that there are five factors that affect customer commitment. There are five research objectives and problems defined in this study. The independent variables are relationship benefits, brand image, relationship maintenance, trust, and customer satisfaction. The dependent variable is customer commitment.
Rajamangala University of Technology Krungthep
Address:
Bangkok
Email:
library.oarit@mail.rmutk.ac.th
Name: Astillero, Marlon Rael
Role:
advisor
Created:
2021
Modified:
2565-11-19
Issued:
2022-11-16
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: International College
©copyrights Rajamangala Universiry of Technology Krungthep
RightsAccess:
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0.02969 วินาที
Xinquan, Liang
| Title | Contributor | Type |
|---|---|---|
| The influential factors toward customer commiment: A case study on multinational security company in China
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Xinquan, Liang | Astillero, Marlon Rael | วิทยานิพนธ์/Thesis |
Astillero, Marlon Rael
| Title | Creator | Type and Date Create |
|---|---|---|
| The influential factors toward customer commiment: A case study on multinational security company in China
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Astillero, Marlon Rael | Xinquan, Liang | วิทยานิพนธ์/Thesis |
| Factors Affecting The Customer Loyalty of Fitness Industry: A case study of Willsgym Company in China
มหาวิทยาลัยเทคโนโลยีราชมงคลกรุงเทพ Astillero, Marlon Rael , Advisor | Yunru, Zhan | วิทยานิพนธ์/Thesis |