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Liam George Redhead. Factors Influencing Purchasing Decisions for Low-Income Tenants in Correspondence to Rental Apartment Selection in Nonthaburi, Thailand. Master's Degree(Marketing in Digital Era). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2020.
Factors Influencing Purchasing Decisions for Low-Income Tenants in Correspondence to Rental Apartment Selection in Nonthaburi, Thailand
Name: Liam George Redhead
LCSH:
Consumer behavior
-- Research
LCSH:
Decision making
-- Research
Abstract:
Thailands impressive but unequally distributed economic growth has served as a catalyst for internal migration, particularly towards urban areas with greater employment opportunities such as Bangkok and its adjacent provinces. This pattern of internal migration has led to a strong demand, and subsequent supply of affordable housing aimed at low-income internal migrants.
This study aimed to examine the influence of a number of factors on the purchasing decisions of low-income tenants in correspondence to rental apartment selection in the Nonthaburi area. The factors chosen for examination were differences in demographic profile, the 7ps service marketing mix, and the perceived benefits of the tenants.
The data used in the study was collected using a quantitative survey. Results of distributing the questionnaire over the purposive sample size of 300 individuals yielded 105 responses. Descriptive statistics, One-way ANOVA test statistics and multiple regression statistics were used to analyse the data. Findings from the analysis indicate that differences in demographic profile have no influence on purchasing decisions in this instance. Additionally, the 7ps service marketing mix and perceived benefits have minimal influence on low-income tenants purchasing decisions in the Nonthaburi area, with only partial support for the latter two hypotheses
Dhurakij Pundit University. Learning Center and Library.
Address:
BANGKOK
Email:
library@dpu.ac.th
Name: Siridech Kumsuprom
Role:
Advisors
Modified:
2565-09-02
Created:
2020
Issued:
2565-08-30
วิทยานิพนธ์/Thesis
application/pdf
tha
DegreeName: Master of Business Administration (MBA)
Level: Master's Degree
Descipline: Marketing in Digital Era
Grantor: Dhurakij Pundit University
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ใช้เวลา
0.317731 วินาที
Liam George Redhead
| Title | Contributor | Type |
|---|---|---|
| Factors Influencing Purchasing Decisions for Low-Income Tenants in Correspondence to Rental Apartment Selection in Nonthaburi, Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Liam George Redhead | Siridech Kumsuprom | วิทยานิพนธ์/Thesis |
Siridech Kumsuprom
| Title | Creator | Type and Date Create |
|---|---|---|
| The Effect of Customer\'s Perceived Value on Their Purchase Intention of Chinese Customer Toward Online Tour Packages in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Sittichok Jalernkij | วิทยานิพนธ์/Thesis |
| Factors Influencing Purchasing Decisions for Low-Income Tenants in Correspondence to Rental Apartment Selection in Nonthaburi, Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Liam George Redhead | วิทยานิพนธ์/Thesis |
| Factors Affecting the Decision to Study Online at a Thai Private University During the Covid-19 ERA
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Perapon Buranamontri | วิทยานิพนธ์/Thesis |
| The Influence of Social Media Marketing on the Online Purchasing Decision Process of Gen Z Consumers During Covid-19 in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Phanit Phea | วิทยานิพนธ์/Thesis |
| Research of Customer Satisfaction of Food Takeaway in O2O Model
มหาวิทยาลัยธุรกิจบัณฑิตย์ Siridech Kumsuprom | Yiqi Chen | วิทยานิพนธ์/Thesis |