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Xiao Tongda. The Study of Consumer Purchasing Behavior in the Catering Service During the Pandemic. Master's Degree(Marketing in Digital Era). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2020.
The Study of Consumer Purchasing Behavior in the Catering Service During the Pandemic
Name: Xiao Tongda
LCSH:
Consumer behavior
-- Research
Abstract:
In an environment of rising incomes of Chinese residents, the proportion of food and beverage consumption is increasing.
At the end of 2019, the sudden emergence of the covid-19 epidemic has severely affected the Chinese catering industry. Most catering companies have basically no income. Therefore, it is necessary to study the factors that affect consumers' buying behavior during the covid-19 period.
The results of the study show that demographic factors, service marketing mix 7ps, and trust affect consumers' buying behavior during the epidemic.
The research results provide better suggestions for catering companies so that they can have more and better ways to deal with similar epidemics again
Dhurakij Pundit University. Learning Center and Library.
Address:
BANGKOK
Email:
library@dpu.ac.th
Name: Sayamol Nongbunnak
Role:
Advisors
Modified:
2565-08-26
Created:
2020
Issued:
2022-08-26
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration (MBA)
Level: Master's Degree
Descipline: Marketing in Digital Era
Grantor: Dhurakij Pundit University
©copyrights Dhurakij Pundit University
RightsAccess:
ใช้เวลา
0.239208 วินาที
Xiao Tongda
| Title | Contributor | Type |
|---|---|---|
| The Study of Consumer Purchasing Behavior in the Catering Service During the Pandemic
มหาวิทยาลัยธุรกิจบัณฑิตย์ Xiao Tongda | Sayamol Nongbunnak | วิทยานิพนธ์/Thesis |
Sayamol Nongbunnak
| Title | Creator | Type and Date Create |
|---|---|---|
| Intention to Purchase Tire and Wheel of Customers in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Chanikan Promprasert | วิทยานิพนธ์/Thesis |
| What Affect People in Southeast Asia to Choose Electrical Appliances
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Shang Hongyan | วิทยานิพนธ์/Thesis |
| Factors Affecting Chinese Tourists Purchasing Behavior Towards Cosmetic Surgery in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Jin Sicong | วิทยานิพนธ์/Thesis |
| The Study of Consumer Purchasing Behavior in the Catering Service During the Pandemic
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Xiao Tongda | วิทยานิพนธ์/Thesis |
| Factors Affecting Purchasing Behavior of Chinese Student Towards Online Education Platform
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Qi Xiaopeng | วิทยานิพนธ์/Thesis |
| What Affect People in Southeast Asia to Choose Electrical Appliances?
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Shang Hongyan | วิทยานิพนธ์/Thesis |