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Jin Sicong. Factors Affecting Chinese Tourists Purchasing Behavior Towards Cosmetic Surgery in Thailand. Master's Degree(Marketing in Digital Era). Dhurakij Pundit University. Learning Center and Library.. : Dhurakij Pundit University, 2020.
Factors Affecting Chinese Tourists Purchasing Behavior Towards Cosmetic Surgery in Thailand
Name: Jin Sicong
LCSH:
Consumer behavior
-- Research
LCSH:
Communication in marketing
-- Research
Abstract:
With a continued growing number of Chinese tourists to come to do cosmetic surgery in Thailand, studying factors affecting Chinese tourists come to do cosmetic surgery is needed. The study uses questionnaires to collect data from people who use to come to do cosmetic surgery in Thailand, data were analyzed using descriptive statistics and tested the hypothesis by using Chi-square at significant level of 0.05.
In this study through quantitative approach method using questionnaire as a tool to collect data to analysis demographic profile, integrated marketing communication tools (IMC tools) and perceived value variables, find out the relationship between demographic profiles, IMC tools, perceived value and purchasing behavior of Chinese tourists for cosmetic surgery in Thailand.
This study found that demographic profiles have significant effect on purchasing behavior of Chinese tourists for cosmetic surgery in Thailand, and IMC tools and perceived value also have significant effect on purchasing behavior of Chinese tourists for cosmetic surgery in Thailand
Dhurakij Pundit University. Learning Center and Library.
Address:
BANGKOK
Email:
library@dpu.ac.th
Name: Sayamol Nongbunnak
Role:
Advisors
Modified:
2565-08-26
Created:
2020
Issued:
2565-08-26
วิทยานิพนธ์/Thesis
application/pdf
tha
DegreeName: Master of Business Administration (MBA)
Level: Master's Degree
Descipline: Marketing in Digital Era
Grantor: Dhurakij Pundit University
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0.254629 วินาที
Jin Sicong
| Title | Contributor | Type |
|---|---|---|
| Factors Affecting Chinese Tourists Purchasing Behavior Towards Cosmetic Surgery in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Jin Sicong | Sayamol Nongbunnak | วิทยานิพนธ์/Thesis |
Sayamol Nongbunnak
| Title | Creator | Type and Date Create |
|---|---|---|
| Intention to Purchase Tire and Wheel of Customers in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Chanikan Promprasert | วิทยานิพนธ์/Thesis |
| What Affect People in Southeast Asia to Choose Electrical Appliances
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Shang Hongyan | วิทยานิพนธ์/Thesis |
| Factors Affecting Chinese Tourists Purchasing Behavior Towards Cosmetic Surgery in Thailand
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Jin Sicong | วิทยานิพนธ์/Thesis |
| The Study of Consumer Purchasing Behavior in the Catering Service During the Pandemic
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Xiao Tongda | วิทยานิพนธ์/Thesis |
| Factors Affecting Purchasing Behavior of Chinese Student Towards Online Education Platform
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Qi Xiaopeng | วิทยานิพนธ์/Thesis |
| What Affect People in Southeast Asia to Choose Electrical Appliances?
มหาวิทยาลัยธุรกิจบัณฑิตย์ Sayamol Nongbunnak | Shang Hongyan | วิทยานิพนธ์/Thesis |