แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Thaveeporn Kijsaereekun. The purchasing decision factors of online shopping on cosmetics of consumers in Bangkok through official brand website. Master's Degree(Marketing). Thammasat University. Thammasat University Library. : Thammasat University, 2014.
The purchasing decision factors of online shopping on cosmetics of consumers in Bangkok through official brand website
Name: Thaveeporn Kijsaereekun
keyword:
Purchsing decision
;
Factors
LCSH:
Cosmetics
;
Bangkok
Abstract:
This research focused on investigating the key factors affecting Thai female consumers online purchasing decisions for cosmetics, particularly via official brand websites and the their perceptions toward shopping for cosmetics online through brand websites. The research was undertaken on both a qualitative and a quantitative basis. The survey data have been analyzed by using The Statistical Package for the Social Sciences (SPSS) software. In-depth interviews were conducted with 8 female respondents which more than half of them have experienced the process of buying cosmetics online either through website, social media or any other platforms in order to be a guideline to develop questionnaire. A total of 160 respondents, who are female, aged between 18-50, living in Bangkok and its metropolitan area and whom bought cosmetics online at least once in the past 2 years participated in this survey. The findings showed that personal income is found to have a relationship with average spending of online shopping. The higher the monthly income consumers earn, the higher their spending on cosmetics tended to be. Demographic factors such as age, marital status, income, and average spending are also related to attitudes toward purchasing cosmetics online via official websites. Married people who are 34 years of age and older with higher income tend to have a more positive relationship toward online shopping in all aspects including influencing factors (marketing mix) and attitudes
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Zerrillo, Phillip C.
Role:
advisor
Created:
2014
Modified:
2022-01-24
Issued:
2022-01-24
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Science
Level: Master's Degree
Descipline: Marketing
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.018796 วินาที
Thaveeporn Kijsaereekun
| Title | Contributor | Type |
|---|---|---|
| The purchasing decision factors of online shopping on cosmetics of consumers in Bangkok through official brand website
มหาวิทยาลัยธรรมศาสตร์ Thaveeporn Kijsaereekun | Zerrillo, Phillip C. | วิทยานิพนธ์/Thesis |
Zerrillo, Phillip C.