Abstract:
Road transportation of Thailand is facing the growth in traffic demand due to the expansions in both economics and population. In this research, a model to evaluate factors affecting road users satisfaction level is developed. The emphasis is to gain insight knowledge on key elements that are significant, and these can serve as a guideline for highway authorities to improve their serviceability level. The survey questionnaire is constructed on seven attributes: Sign/Traffic/Warnings & road marking, Comfort of travel, Amenities, Value for time and money, Road conditions, Response rate of safety officers, and Safety equipment & environment and administered randomly to 890 road users at the rest areas of Motorway route 7. After that, several techniques are employed to analyze the data ; they are exploratory factor analysis, independent t-test and logistic multiple regression. The results are indicated that all seven attributes are significant influencing the satisfaction levels. Of those, the most significant factor affecting the satisfaction level is Convenience. In addition, the overall satisfaction level found in this research is 3 out of 5 while the amenities are the attributes that are rated as Dissatisfied by typical road users. Suggestion and policy recommendation for related highway authorities are discussed in this research
Thammasat University. Thammasat University Library