A study of factors affecting purchasing behavior of foreigners for single-detached retirement residences in Thailand

การศึกษาปัจจัยที่มีผลต่อพฤติกรรมการซื้อที่อยู่อาศัยประเภทบ้านเดี่ยวของชาวต่างชาติเพื่อการเกษียณในประเทศไทย

Name: Nattasorn Chaiprasittikul

keyword: Retirement housing

LCSH: House buying -- Thailand

; Single-detached

; Consumer behavior

; Purchasing behavior

; Foreign retirees

Abstract: South East Asia is hugely regarded as a prime area for long stay options owing to the low cost of living and warm climate. Besides, Thailand has become one of the top 10 best countries for overseas retirement. This study investigates foreign retirees’ selection of Thailand as their retirement destination and their purchasing behavior. The objectives are to apprehend the expectations and consumer behaviors of foreign retirees in Thailand on cases of detached housing as well as to illustrate the concepts, influences, and decision-making processes. The principal data collections were to conduct 280 questionnaire surveys in popular provinces of Thailand including Chiang Mai, Prachuab Kirikan, and Nakorn Ratchasima, and to obtain secondary from trustworthy sources. The findings reveal that most participants stay in Thailand seasonally to escape cold climate in home countries. Lifestyles include outdoor activities and healthy ways of life. There are commonly 2 persons staying in the house. Almost all participants are solely decision makers themselves. The suitable price range is below 2 to 4 million baht. Residing in seaside city and nearby hospitals are preferable, so are 2-3 bedrooms, 2 bathrooms, and contemporary housing style. Due to health conditions, 1 storey suits them most. Although, elderly facilities and functionalization are not generally considered necessary, bathroom handle bars and non-slippery floors (3) materials are expected. As for possession, short-term and long-term lease are the only secured availabilities despite Thailand legal limitation. Top prioritizations and factors affecting purchasing decisions are location, price, promotion or discount, and quality of housing product. Purchasing decision processes rely on need recognition, information search, option assessment, evaluation, and purchasing action. Consumers may spend more than a year to complete all decision-making processes with 2-4 options considered before final selection. Eventually, it can be concluded that most consumers are not concerned for developer reputation, brand value, certifications, or elderly facilities. Overall, the study is beneficial to forthcoming practitioners in the aspects of consumer insights in contribution of worthwhile business outcomes. For further studies, it is suggested to gather more precise statistical data from government agencies, to thoroughly focus on each nationality, and to apply both qualitative and quantitative data acquisition methods for higher accuracy of the findings

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Damrongsak Rinchumpoo

Role: advisor

Name: Sittichai Naksuksakul

Role: co-advisor

Created: 2015

Modified: 2021-11-08

Issued: 2021-11-08

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2015.1377

eng

DegreeName: Master of Science

Level: Master's Degree

Descipline: Innovative Real Estate Development

Grantor: Thammasat University

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