Commercial application of astrology for business

Name: Teerapipat Suttithum

keyword: Decision-making

LCSH: Astrology and business -- Thailand

; Astrology service

; Fortune-telling

; Horoscope

; Risk management

Abstract: This research aims to investigate the market model of astrological service for SME’s entrepreneurs. It is found that the horoscope market is approximately 4,000 million baht per year in Thailand that it is likely to continue to grow consistently. A good advantage of this business is that it is not affected by economic fluctuations. The results show that the market can be divided into three segments: Before Start Up, SMEs and CEOs. The target group is SMEs who have concern about six issues which are right decision-making, the preferred business deals, planning and expanding business, the way to deal with problems in business, estimating the financial abilities of target business partners and human resources management. The most preferred payment option is to pay per issue. The best service channel for this service is a place that feels safe and comfort like astrologer office or customer place. This research can be applied to understand risk management in Thailand context

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Patnaree Srisuphaolarn

Role: advisor

Created: 2015

Modified: 2021-11-04

Issued: 2021-11-04

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2015.1414

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Entrepreneurship

Grantor: Thammasat University

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