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Witoon Prinyawiwatkul. Development of Thai emotion lexicon for coffee drinking using word association and check-all-that-apply methods.. (). Mae Fah Luang University. Learning Resources and Educational Media Center. : , .
Development of Thai emotion lexicon for coffee drinking using word association and check-all-that-apply methods.
Name: Ammaraporn Pinsuwan
Address:
333 Moo1, Thasud, Muang, Chiang Rai 57100
Organization :
School of Agro-Industry, Mae Fah Luang University
Email :
ask.library@mfu.ac.th
Name: Suntaree Suwonsichon
Name: Penkwan Chompreeda
Name: Witoon Prinyawiwatkul
keyword:
Coffee - Emotion - Lexicon - Thai
ThaSH:
Food sciences
ThaSH:
Agricultural industries
ThaSH:
Coffee
ThaSH:
Emotions
ThaSH:
Thai language - Lexicography
ThaSH:
Thai language - Dictionaries
Abstract:
A lexicon had been developed to identify and describe emotional feelings occurring during coffee drinking; however, those emotion terms were in English. Translation of those terms into Thai to be used with Thai consumers is not easy because each language has a structure that is unique to it. Some terms that are commonly used to describe feelings of people of western culture may not apply to those of Thai culture, and vice versa. The objective of this research was to develop Thai emotion lexicon for coffee drinking through a sequence of two methods; word association and check-all-that-apply (CATA). In the first part, the word association method was used to gather all possible terms that described emotional feelings and experiences related to coffee drinking of Thai respondents. One hundred Thai coffee drinkers participated in the interview in which the respondents were asked to freely identify terms that described their emotional feelings before, during and after drinking a good and a bad cup of coffee. Fifty-eight emotion terms were obtained from the interview. In the second part, emotion terms generated from such interview and those from the EsSense ProfileTM (ESP), WellSense ProfileTM and Coffee Drinking Experience (CDE) profile were combined into a list of 98 terms. The terms from the ESP, WellSense ProfileTM and CDE profile were carefully translated into Thai by a linguist and then translated back to English by another linguist to verify the accuracy of translation. The combined terms were further refined by 130 Thai coffee drinkers using check-all-that-apply (CATA) method via online questionnaires. A frequency of 20% was chosen as a cut-off point. The final list comprised of 32 terms, 18 being generated by Thai coffee drinkers and 14 terms from the ESP, WellSense ProfileTM and CDE profile. The list of emotions could be applied toward future emotion research with Thai coffee users.
Mae Fah Luang University. Learning Resources and Educational Media Center
Address:
CHIANG RAI
Email:
library@mfu.ac.th
Modified:
2021-10-18
Issued:
2021-10-18
บทความ/Article
application/pdf
Journal of Food Science and Agricultural Technology (2018) Vol.4 (Spcl. Iss.): 46-52
eng
©copyrights Mae Fah Luang University
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ใช้เวลา
0.032522 วินาที
Ammaraporn Pinsuwan
| Title | Contributor | Type |
|---|---|---|
| Development of Thai emotion lexicon for coffee drinking using word association and check-all-that-apply methods.
มหาวิทยาลัยแม่ฟ้าหลวง Ammaraporn Pinsuwan;Suntaree Suwonsichon;Penkwan Chompreeda;Witoon Prinyawiwatkul | บทความ/Article |
Suntaree Suwonsichon
| Title | Contributor | Type |
|---|---|---|
| Development of Thai emotion lexicon for coffee drinking using word association and check-all-that-apply methods.
มหาวิทยาลัยแม่ฟ้าหลวง Ammaraporn Pinsuwan;Suntaree Suwonsichon;Penkwan Chompreeda;Witoon Prinyawiwatkul | บทความ/Article | |
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| Development of Thai emotion lexicon for coffee drinking using word association and check-all-that-apply methods.
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| Development of Thai emotion lexicon for coffee drinking using word association and check-all-that-apply methods.
มหาวิทยาลัยแม่ฟ้าหลวง Ammaraporn Pinsuwan;Suntaree Suwonsichon;Penkwan Chompreeda;Witoon Prinyawiwatkul | บทความ/Article |