A study of collocations and move analysis of online international hospital profile 'about us': a comparison between Thai and Singaporean hospitals

Name: Pattra Srisuwatanasagul

keyword: Collocations Move analysis

; Online hospital profiles

; Thai hospitals

; Singaporean hospitals

Abstract: This study aimed to investigate the section headings, move patterns and the adjectives used to describe ‘hospital’ in online international hospital profiles (OIHP) ‘about us’ between Thai and Singaporean hospitals. The corpora consisted of eight texts from hospital profile ‘about us’ from Thailand and Singapore. This study adapted the framework of Lam (2009) and Graham (2013) to analyze the section headings and move analysis in genre OIHP ‘about us’ overview and used AntConc, freeware corpus analysis toolkit (Anthony,2014) to seek the collocations between ‘adjectives + hospital’ at left span of 2:0. The results revealed that there were similarities between Thai and Singaporean hospitals in ‘Organization Profile’ that always occurred while three section headings did not exist in OIHP 'about us' in both Thai and Singaporean corpora. However, Thai and Singaporean hospitals OIHP ‘about us’ overview were different in terms of the opening move, weight of moves and move patterns. While Thai hospitals gave more weight to describe their services (Move S), the weight of moves in Singaporean hospitals was more balanced among the self-description (Move D), services (Move S) and credibility (Move C). Moreover, the adjectives were also used differently between Thai and Singaporean hospitals to describe ‘hospital’ in OIHP ‘about us’. In Thai corpus used ‘international’ and ‘private’ to describe the hospitals, whereas Singaporean hospitals used ‘general’, ‘first’ and ‘Asian’ to explain themselves in the OIHP ‘about us’. The findings also illustrated the persuasive strategy with regard to how Thai and Singaporean hospitals utilized language pattern to attract foreign patients to their hospitals through OIHP ‘about us’. Keywords: OIHP 'about us' Overview, Move Analysis, Section Headings,Adjectives Used to Describe 'hospitals'

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Chanika Gampper

Role: advisor

Created: 2016

Modified: 2021-07-30

Issued: 2021-07-30

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2016.1284

eng

DegreeName: Master of Arts

Level: Master's Degree

Descipline: Career English for International Communication

Grantor: Thammasat University

©copyrights Thammasat University

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	3494pattra.pdf	1.43 MB

ใช้เวลา

0.032367 วินาที