Abstract:
This study entitled "The Popularization of Naming Shops in the Area of Nakhon Khon Khaen Municipality" aims to investigate the popularization of naming shops in the area of Nakhon Khon Khaen Municipality in the aspects of sources, characteristics of the langauge, and meanings. The study was conducted by collecting shop names appearing in the area of Nakhon Khon Khaen Municipality with a total of 1,944 names. The analysis results are as follows: The sources of shop names in the area of Nakhon Khon Khaen Municipality can be divided into 13 types: shop names named after persons' names, family names, plants names of things, places, trade businesses or services, auspicious words, numerals, the periods of time, movie titles, months of the year, the Franchise group. The study results, it can be concluded that the most popular are sources from peoples' names. A total of 1,027 names appear at 52.83 per-cent. On the other hand, the least popular are sources from the time and names of the months. Each type has one name at 0.05 per-cent.The characteristics of the langauge used to be shop names in the area of Nakhon Khon Khaen Municipality can be divided into three types as follows: Type 1, sources of the langauges used to be shop names in the area of Nakhon Khon Khaen Municipality are from ll different langauges, i.e. Thai. English, Pali, Sanskrit, Pali-Sanskrit, Chinese, Japanese, Khmer, Malayan, Hindi and Tamil. Based on the study results, the language which is the most popular is Thai. A total of 885 names appear at 45.52 per-cent. The least popular are Hindi and Tamil. Each type has one name at 0.05 per-cent. Type 2, the written characters used to be shop names in the area of Nakhon Khon Khaen Municipality can be divided into 5 types, i.e. written Thai characters; written English characters; written Thai and English characters; written Thai and Chinese characters; and written Thai, English and Chiness characters. The written character which are the most popular are Thai written characters. A total of 1,733 names appear at 89.15 per-cent. On the other hand, written characters which are the least popular are English written character Three names appear at O.l5 per-cent. Type 3, the syllbic structures used to form shop names in the area of Nakhon Khon Khaen Municipality can be divided into 10 types, beginning from monosyllabic structure to ten-syllabic structure. Based on the structure of three-syllabic words are the most popular. A total of 512 names appear at 26.34 percent. On the other hand, the structure of ten-syllabic words is the least popular. Three names appear at 0.15 per-cent.The meanings of shop names in the area of Nakhon Khon Khaen Municipality can be divided into 8 types, i.e. the meaning indicat the proper name, the type of goods, the nature and environment, fortune, prosperity, auspiciousness, goodness, excellence, and wealth. The meanings indicate the types of goods are the most popular. A total of 1,197 names appear at 61.57 per-cent. The meanings indicate auspiciousness are the least popular. Three names appear at 0.15 per-cent.