The study of landscape and purchasing criteria on online food delivery platform in Bangkok

Name: Makarapon Chantapoon

keyword: Delivery

LCSH: Food service -- Thailand

; Application

; Wongnai

; Line Man

; UberEats

; Pizza Company 1112

; EatRanger

; KFC

; Mcdelivery Thailand

; Food delivery

; Online delivery

Abstract: The independent study, “The study of landscape and purchasing criteria on online food delivery platform in Bangkok”, focuses on the explanation of the online food delivery industry during 2017. It also illustrates the service providers’ preference and awareness in the market. The results will aid brand or marketing managers who currently oversee any service providers. In addition, it explores the recent situation and the comparison between competitors. Furthermore, the study exhibits important of purchasing criteria in consumer’s mind. Likewise, the expectation of them is presented thoroughly, so the service providers will get to know the consumers closely. The most effective media exposure to consumer is demonstrated in the finding. The summary from belief and perception will greatly assist the brand to convey suitable marketing objectives and message to the consumers. More details of the study are discussed latterly in this study

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Zerrillo, Philip C.

Role: advisor

Created: 2016

Modified: 2021-06-08

Issued: 2021-06-08

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2016.438

eng

DegreeName: Master of Science

Level: Master's Degree

Descipline: Marketing

Grantor: Thammasat University

©copyrights Thammasat University

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