Orgamarket: competitor analysis, marketing strategy, and operational strategy

Name: Noriyo Kawabata

keyword: Organics

; Fresh products

; Vegetables

; E-commerce

Abstract: Located in Bangkok, Thailand, “ORGAMARKET – connecting good food and good health” acts like a middleman to help connecting good food and good health between organic farmers & end consumers. Our business’s value to farmers is to help each individual small farmer who wants to grow organic produces earn more incomes by us, becoming one of suppliers’ selling channel specially for selling organic vege les. Meanwhile, our business’s value to customers is to raise awareness about organics and to become their better alternative for 100% organic produces which are truly the best for their health with an affordable price. We sell 100% organic vege les and we promote “freshness” as our competitive advantage ; we guarantee our freshness in which we are sure nobody can do, by collaborating this strategy with our suppliers. Every organic produce will be harvested only on the day of delivery to customers to make sure our vege les stay fresh because we want to deliver the best produces to our customers. With the growth of Internet, technology, and an online grocery shopping trend, we operate and apply these benefits to our business model by also selling our 100% organic vege les online

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Surapit Promsit

Role: advisor

Created: 2017

Modified: 2021-05-31

Issued: 2021-05-31

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2017.19

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Entrepreneurship

Grantor: Thammasat University

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