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The study of factors that influence patient's choice decision receiving cosmetic surgery a case study of Bumrungrad International Hospital and Siam Laser Clinic in Bangkok, Thailand
Name: Petcharat Jeeramakorn
Abstract:
The purpose of this thesis is to study of factors that influence patients choice decision receiving cosmetic surgery: a case study of Bumrungrad International Hospital and Siam Laser Clinic in Bangkok, Thailand. The author used questionnaire to collect data from 400 patients who were either interested in having cosmetic surgery, having consulted with doctors and being undergone surgical operations from Bumrungrad International Hospital and Siam Laser Clinic both located in Bangkok, Thailand. Binary logit is used in analyzing whether 7Ps marketing mix, brand equity, patient behavior and satisfaction effect patients choice decision. The results show that only certain aspects of 7Ps marketing mix, brand equity, patient behavior and satisfaction do effect brand choice. More importantly, our study finds that some main factors seem insignificant when in fact certain dimension of these independent variables are strongly significant and vice versa. Moreover, we also use lifestyle and demographic variables in performing brand segmentation to enable service providers to better understand their patients characteristics.
Bangkok University. Library and Learning Space
Address:
BANGKOK
Email:
library@bu.ac.th
Name: Sumas Wongsunopparat
Role:
Advisor of thesis
Name: Lokweetpun Suprawan
Role:
Advisor of thesis
Created:
2019
Modified:
2564-07-23
Issued:
2021-04-27
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Bangkok University
©copyrights Bangkok University
RightsAccess:
ใช้เวลา
0.019566 วินาที
Petcharat Jeeramakorn
| Title | Contributor | Type |
|---|---|---|
| The study of factors that influence patient's choice decision receiving cosmetic surgery a case study of Bumrungrad International Hospital and Siam Laser Clinic in Bangkok, Thailand
มหาวิทยาลัยกรุงเทพ Petcharat Jeeramakorn | Sumas Wongsunopparat Lokweetpun Suprawan | วิทยานิพนธ์/Thesis |
Sumas Wongsunopparat
Lokweetpun Suprawan
| Title | Creator | Type and Date Create |
|---|---|---|
| Brand choice of Chinese consumers to adopt digital payment platform in Thailand focusing on Alipay, Wechat Pay, and Union Pay
มหาวิทยาลัยกรุงเทพ Sumas Wongsunopparat;Lokweetpun Suprawan | Longhui, Feng | วิทยานิพนธ์/Thesis |
| Development of a measure in competence studying occupational justice and burnout as antecedents: efficacy in Bangkok businesses
มหาวิทยาลัยกรุงเทพ Sumas Wongsunopparat;Lokweetpun Suprawan | Reyes-Gertes, Hector E. | วิทยานิพนธ์/Thesis |
| The study of factors that influence patient's choice decision receiving cosmetic surgery a case study of Bumrungrad International Hospital and Siam Laser Clinic in Bangkok, Thailand
มหาวิทยาลัยกรุงเทพ Sumas Wongsunopparat;Lokweetpun Suprawan | Petcharat Jeeramakorn | วิทยานิพนธ์/Thesis |