แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Suphanida Janmoon. An analysis of figures of speech in five-star airline advertisements on the internet. Master's Degree(Career English for International Communication). Thammasat University. Thammasat University Library. : Thammasat University, 2017.
An analysis of figures of speech in five-star airline advertisements on the internet
Name: Suphanida Janmoon
keyword:
Figures of speech
;
Airline
Abstract:
The purposes of this study were to (1) investigate the types of figures of speech in five-star airline advertisements, (2) analyze the types of figures of speech used most in airline advertisements and (3) examine the differences in the use of figures of speech to emphasize the images and characteristics of airlines. The subjects of this paper were five-star airline advertisements collected from airlines official websites and Facebook pages during January 2007 - December 2017. The total advertisements collected were fifty pieces. The advertisements had to contain a headline, body copy, or slogan. The study referred to 28 types of figures of speech: Alliteration, Anadiplosis, Anaphora, Anastrophe, Antithesis, Apposition, Assonance, Asyndeton, Brachylogia, Climax, Ellipsis, Epistrophe, Parallelism, and Parenthesis, from the figurative mode of scheme. The remaining figures of speech from the figurative mode of trope were Hyperbole, Irony, Litotes, Metaphor, Metonymy, Onomatopoeia, Oxymoron, Paradox, Paronomasia, Periphrasis, Personification, Rhetorical question, and Synecdoche. The researcher used criteria sampling for collecting advertisements from the Internet. Mixed methodology and content analysis were applied to describe the relationships between figures of speech and value communicated through advertising in the aviation industry. The finding revealed that at least one figure of speech was found for the three elements of advertising. The figures of speech found in all five-star airline advertisements were Anaphora, Alliteration, Assonance, Parallelism, Antithesis, Ellipsis, Asyndeton, Hyperbole, Rhetorical question, Metaphor, Metonymy, Personification, Paronomasia, Onomatopoeia, Periphrasis, and Synecdoche, while Anadiplosis, Epistrophe, Climax, Anastrophe, Parenthesis, Apposition, Brachylogia, Litotes, Oxymoron, Irony, and Paradox could not be found in the data. The top five figures of speech used in airline advertising were Alliteration, followed by Hyperbole, and Anaphora, Anaphora, Metonymy, Personification which were at in the same rank. Seven of fifty five-star airline advertisements communicated most used value communication and used the most frequent figures of speech in the same advertisement. Among fifty five-star airline advertisement, the most used figures of speech in Asian five-star airlines were Anaphora and Hyperbole, while they mostly communicate Flight Patterns. The airlines from Europe plus the Middle East often used Alliteration and communicated Customization as their value as can be seen from the rest of advertisements"
Thammasat University. Thammasat University Library
Address:
BANGKOK
Email:
preserv@tu.ac.th
Name: Monnipha Somphong
Role:
advisor
Created:
2017
Modified:
2021-04-01
Issued:
2021-04-01
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Arts
Level: Master's Degree
Descipline: Career English for International Communication
Grantor: Thammasat University
©copyrights Thammasat University
RightsAccess:
ใช้เวลา
0.029134 วินาที
Suphanida Janmoon
| Title | Contributor | Type |
|---|---|---|
| An analysis of figures of speech in five-star airline advertisements on the internet
มหาวิทยาลัยธรรมศาสตร์ Suphanida Janmoon | Monnipha Somphong | วิทยานิพนธ์/Thesis |
Monnipha Somphong