The Stimulus-organism-response (SOR) model for studying hostel customer behaviors

Stimulus-organism-response (SOR) model for studying hostel customer behaviors

Name: Nittaya Dabjan

Organization : Mae Fah Luang University

keyword: Hostel Customer Behavior

ThaSH: Hotel management -- Customer behavior

Classification :.DDC: Consumer behavior

; Stimulus Organism Response

ThaSH: Customer relations

; SOR Model

Abstract: Prior literature highlights very little of empirical and conceptual research involved in explaining and characterizing how the customers perceive of their experiences staying in the hostels. Therefore, a purpose of this research is designed to investigate the effects of stimuli (S), consisting of the factors that the hostel should emphasize, on the customers’ internal or organismic states (O), which further contributes to customer loyalty and the disposition to engage and share their staying experiences on social media. The hypotheses were developed from related literatures review and built in to 48 items. The final valid questionnaires received with 373 hostel guests staying at hostel around Chiang Mai and Chiang Rai province in Thailand, who thus responded while currently experiencing the service encounter rather than in recalling later. The data analysis and model fit are used SEM (structural equation modeling) and SPSS. The results demonstrate two layered organistic states, which stresses customer satisfaction as an important gateway to induce positive responses, and which draws the positive influences from both hostel internal image and customer value proposition, and loyal customers are important mediator to induce the customers who stayed at the hostels to share their experiences in social media. A rich spectrum of demographics is considered, which leads to a rich set of implications to offer to the hostel management, and also offers insights theoretically.

Mae Fah Luang University. Learning Resources and Educational Media Center

Address: CHIANG RAI

Email: library@mfu.ac.th

Name: Chai Ching Tan

Role: Advisor

Created: 2021

Modified: 2021-02-25

Issued: 2021-02-25

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: Thesis HF5415 N733s 2019

eng

Level: Master's Degree

Grantor: Mae Fah Luang University

Descipline: Business Administration

©copyrights Mae Fah Luang University

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	Nittaya Dabjan.pdf	64.78 MB	16	2025-10-22 08:41:01

ใช้เวลา

0.036374 วินาที