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Brand choice of Chinese consumers to adopt digital payment platform in Thailand focusing on Alipay, Wechat Pay, and Union Pay
Name: Longhui, Feng
LCSH:
Electronic funds transfers
-- Thailand
LCSH:
Consumer behavior
-- Thailand
LCSH:
Brand choice
-- Thailand
Abstract:
The objective of this study is mainly to find out factors affecting brand choice of Chinese consumers to adopt digital payment platform in Thailand focusing on Alipay, Wechat pay, and Union pay. The 402 questionnaires are randomly distributed to research respondents in top six Chinese customers shopping location in Bangkok, including MBK, Central World, Siam Paragon, Pantip Plaza, Chatuchak Market, and Platinum Fashion Mall. The statistical technique for interpreting the data and testing the research hypotheses at 0.05 level of significance are Mean, Standard Deviation and Multinomial Logistic Regression Analysis. The result has been showed that product, perceived cost, convenience, promotion, physical evidence, people, process, brand equity, technology, risk, customer expectation, facilitating conditions, service quality, degree of innovativeness, social influence significantly influence brand choice of Chinese consumers to adopt digital payment platform in Thailand.
Bangkok University. Library and Learning Space
Address:
BANGKOK
Email:
library@bu.ac.th
Name: Sumas Wongsunopparat
Role:
Advisor of thesis
Name: Lokweetpun Suprawan
Role:
Advisor of thesis
Created:
2017
Modified:
2564-09-08
Issued:
2021-01-28
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
Thesis L663B 2017 BU
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Bangkok University
©copyrights Bangkok University
RightsAccess:
ใช้เวลา
0.036902 วินาที
Longhui, Feng
| Title | Contributor | Type |
|---|---|---|
| Brand choice of Chinese consumers to adopt digital payment platform in Thailand focusing on Alipay, Wechat Pay, and Union Pay
มหาวิทยาลัยกรุงเทพ Longhui, Feng | Sumas Wongsunopparat Lokweetpun Suprawan | วิทยานิพนธ์/Thesis |
Sumas Wongsunopparat
Lokweetpun Suprawan
| Title | Creator | Type and Date Create |
|---|---|---|
| Brand choice of Chinese consumers to adopt digital payment platform in Thailand focusing on Alipay, Wechat Pay, and Union Pay
มหาวิทยาลัยกรุงเทพ Sumas Wongsunopparat;Lokweetpun Suprawan | Longhui, Feng | วิทยานิพนธ์/Thesis |
| Development of a measure in competence studying occupational justice and burnout as antecedents: efficacy in Bangkok businesses
มหาวิทยาลัยกรุงเทพ Sumas Wongsunopparat;Lokweetpun Suprawan | Reyes-Gertes, Hector E. | วิทยานิพนธ์/Thesis |
| The study of factors that influence patient's choice decision receiving cosmetic surgery a case study of Bumrungrad International Hospital and Siam Laser Clinic in Bangkok, Thailand
มหาวิทยาลัยกรุงเทพ Sumas Wongsunopparat;Lokweetpun Suprawan | Petcharat Jeeramakorn | วิทยานิพนธ์/Thesis |