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Tanawan Maion. Comparative study of thai tourists and foreign tourists satisfaction towards gastronomy tourism in Thailand: A case study of Pattaya, Chonburi Province. Master's Degree(International Tourism Management ). Burapha University. Library. : Burapha University, 2019.
Comparative study of thai tourists and foreign tourists satisfaction towards gastronomy tourism in Thailand: A case study of Pattaya, Chonburi Province
Name: Tanawan Maion
LCSH:
Satisfaction
LCSH:
Gastronomy
Abstract:
The purpose of this research focuses on the comparative study of Thai
tourists and Foreign tourists satisfaction towards Gastronomy Tourism in Thailand a
case study of Pattaya Chonburi Province. Research objective to study comparative
study of Thai tourists and foreign tourist satisfaction towards Gastronomy Tourism in
Thailand a case study of Pattaya, Chonburi Province. And to study the 7Ps marketing
factors that affect to satisfaction of Thai tourist and foreign tourist. The researchers
surveyed the population of Thai tourist and Foreign tourists 800 respondents. The
respondents are the Thai tourist and Foreign tourists satisfaction to street food
Pattaya, Chonburi Province period May 1- August 30, 2018. The information gathered
is analyzed using descriptive analysis, One way ANOVA and Regression linear
through an SPSS program. The result performs Thai and foreigners were significantly
different at the .05 level of significance. 1. Product 2. Place 3. Promotion 4. People
and 5. Physical Evident There was no statistically significant difference at .05 level
include 1. Price and 2. The process was found to have significant differences when
comparing average between Thailand and foreign tourists can be seen clearly foreign
tourists are satisfied with the individual tourists than Thailand. 1. Product 2. Place 3.
Promotion and 4. Physical evident. It appears that foreign tourist satisfaction than
Thai tourists.
Burapha University. Library
Address:
CHONBURI
Email:
buulibrary@buu.ac.th
Name: Tinikan Sungsuwan
Role:
Principal advisor
Name: Sakchai Setarnawat
Role:
Co-advisor
Created:
2019
Modified:
2020-12-25
Issued:
2020-12-25
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
Th 641.013 Ta161C
eng
Spatial:
Thai (Eastern region)
Spatial:
Chonburi
DegreeName: Master of Management
Level: Master's Degree
Descipline: International Tourism Management
Grantor: Burapha University
©copyrights Burapha University
RightsAccess:
ใช้เวลา
0.026901 วินาที
Tanawan Maion
| Title | Contributor | Type |
|---|---|---|
| Comparative study of thai tourists and foreign tourists satisfaction towards gastronomy tourism in Thailand: A case study of Pattaya, Chonburi Province
มหาวิทยาลัยบูรพา Tanawan Maion | Tinikan Sungsuwan Sakchai Setarnawat | วิทยานิพนธ์/Thesis |
Tinikan Sungsuwan
Sakchai Setarnawat