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Che-Jen Chuang. Assessment of marketing strategy of tourism development in Taoyuan City, Taiwan. Doctoral Degree (Doctor of Philosophy in Tourism Development). มหาวิทยาลัยแม่โจ้. สำนักหอสมุด. : Maejo University, 2017.
Assessment of marketing strategy of tourism development in Taoyuan City, Taiwan
การประเมินผลกลยุทธ์ด้านการตลาดของการพัฒนาการ ท่องเที่ยวเมืองเถาหยวน ประเทศไต้หวัน
Name: Che-Jen Chuang
keyword:
Marketing strategy
ThaSH:
Marketing
-- Management
Classification :.DDC: 915.1249
ThaSH:
Tourism
Abstract:
The aims of this dissertation are mainly focused on finding out the key variables for Taoyuan City to attract foreign tourists to visit Taiwan. There are two statistic techniques, i.e., in-depth interview and expert questionnaire survey, are employed to acquire the solutions to attract the tourists to visit Taiwan. There are developments of marketing strategy and the construction of infrastructure for Taoyuan City included in the desired solutions. First of all, a systematic approach, in which there are nine steps included and theory-based on complete strategic operation and management procedure, was employed to help decide the organizational development and develop strategic plans to accomplish the goals. Furthermore, AHP statistic technique is applied to decision making in several uncertain evaluation criteria. In the process, the complicated problems are based on pair comparison to lower the evaluators' thinking burden for the subjects. Assessment scale of AHP is basically divided into nine levels (i.e., from equally important to absolutely important (1~9) in the study. Development of a Distinct Tourism Brand and an Image of Tourist Destination for Taoyuan City is indeed very rich in nature. Nature is probably the most abundant natural resource in the country, which makes Taoyuan City a major attraction or tourist destination in the region. Also, most of Taoyuan City's attractions are very rich in history. All of them constitute to the country's heritage and promote its culture, and culture embodies many different factors including local food. It is recommended to add a survey regarding the opinions of the residents of Taoyuan as well as the motivation or degree of satisfaction of international tourists in subsequent research, for the dissertation of better objectivity through the purpose of effectiveness and efficiency.
มหาวิทยาลัยแม่โจ้. สำนักหอสมุด
Address:
เชียงใหม่
Email:
mjudc@mju.ac.th
Name: Weerapon Thongma
Role:
Chair
Name: Chin-Fa Tsai
Role:
Commitee
Name: Winitra Leelapattana
Role:
Commitee
Name: Weerapon Thongma
Role:
Program Chair
Created:
2017
Modified:
2020-08-28
Issued:
2020-08-28
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
915.1249 C559a
eng
Spatial:
Taiwan
DegreeName: Doctor of Philosophy in Tourism Development
Level: Doctoral Degree
Descipline: Doctor of Philosophy in Tourism Development
Grantor: Maejo University
©copyrights Maejo University
RightsAccess:
ใช้เวลา
0.037341 วินาที
Che-Jen Chuang
| Title | Contributor | Type |
|---|---|---|
| Assessment of marketing strategy of tourism development in Taoyuan City, Taiwan
มหาวิทยาลัยแม่โจ้ Che-Jen Chuang | Weerapon Thongma Chin-Fa Tsai Winitra Leelapattana Weerapon Thongma | วิทยานิพนธ์/Thesis |
Weerapon Thongma
Chin-Fa Tsai
| Title | Creator | Type and Date Create |
|---|---|---|
| Assessment of marketing strategy of tourism development in Taoyuan City, Taiwan
มหาวิทยาลัยแม่โจ้ Weerapon Thongma;Chin-Fa Tsai;Winitra Leelapattana;Weerapon Thongma | Che-Jen Chuang | วิทยานิพนธ์/Thesis |
| Key success factors in green hotel operation of Chiayi, Taiwan : using analytic hierarchy
มหาวิทยาลัยแม่โจ้ Weerapon Thongma;Chin-Fa Tsai;Winitra Leelapattana;Weerapon Thongma | Mei-Ling, Huang | วิทยานิพนธ์/Thesis |
Winitra Leelapattana
Weerapon Thongma