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Tzu-Chi Huang. Determinants of B2B adoption intention : the context of MRO procurement value for high-tech industry in Thailand. Master's Degree(Business Administration). Rangsit University Library. : Rangsit University, 2018.
Determinants of B2B adoption intention : the context of MRO procurement value for high-tech industry in Thailand
B2B 採用意圖之影響因素:以泰國高科技產業MRO 採購價值為例
Name: Tzu-Chi Huang
LCSH:
Technological innovations
-- Management
Abstract:
This study was conducted to investigate the interactive relationship between the
factors affecting behavior of B2B (Business to Business) adoption intention in the
context of MRO (Maintenance, Repair, Operations) procurement value. A conceptual
model was developed and tested using quantitative data from high-tech manufacturing
organizations in Thailand. Findings reveal that B2B adoption intention is significantly
influenced by perceived B2B integration value. Among the set of MRO procurement
value, the supply network value, manufacturing value, and market information value
positively influenced perceived B2B integration value. On the other hand, relationship
value did not significantly influence the perceived B2B integration value. The
mediating role of cost in the correlation between perceived B2B integration value and
B2B adoption intention was also tested, but no support was found. The findings of the
study were further analyzed to suggest appropriate MRO procurement strategies for
Thailands high-tech manufacturing sectors.
Abstract:
本 研究旨在探討MRO 工業品電子商務平臺 (MRO B2B) 採用意圖
與 MRO 採購價值之關聯模式並考量成本所扮演的中介效果。本研究依研究主
題範圍與目的提出一個理論性的研究架構並設定相關的研究假說。本研究以泰
國高科技廠商為研究對象，蒐集了163 份泰國高科技製造企業相關人員所提供
的資料以驗證相關的研究假說。根據研究結果顯示知覺整合價值正向影響B2B
採用意圖，其中又以供應網絡價值 、市場資訊價值 、製造價格價值及製造作業
價值為主要價值的考量 ，另一方面 ，關係價值及製造之品質價值 、維修價
值 、保養維護價值對於 B2B 知覺整合價值沒有顯著影響 。其次，本研究結果
顯示成本與知覺整合價值與B2B 採用意圖之關係中介效果並不顯著 。本研究在
結論部份則針對分析結果提出研究發現與建議做為泰國高科技產業未來訂定
MRO 採購政策及策略的參考。
Rangsit University Library
Address:
Pathumthani
Email:
rattanapornn@rsu.ac.th
Name: Wan Chun Duan
Role:
Advisor
Created:
2018
Modified:
2023-11-15
Issued:
2020-01-21
วิทยานิพนธ์/Thesis
application/pdf
chi
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Rangsit University
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Tzu-Chi Huang
| Title | Contributor | Type |
|---|---|---|
| Determinants of B2B adoption intention : the context of MRO procurement value for high-tech industry in Thailand
มหาวิทยาลัยรังสิต Tzu-Chi Huang | Wan Chun Duan | วิทยานิพนธ์/Thesis |
Wan Chun Duan
| Title | Creator | Type and Date Create |
|---|---|---|
| A study on the management and marketing strategies of automotive component industry transforming from OEM to ODM : the case of T company
มหาวิทยาลัยรังสิต Wan Chun Duan | Ya-Ting Huang | วิทยานิพนธ์/Thesis |
| Determinants of B2B adoption intention : the context of MRO procurement value for high-tech industry in Thailand
มหาวิทยาลัยรังสิต Wan Chun Duan | Tzu-Chi Huang | วิทยานิพนธ์/Thesis |
| An application of business model canvas for online Chinese Language Institutes in Thailand
มหาวิทยาลัยรังสิต Wan Chun Duan | Setthi-Orn Ruenroeng | วิทยานิพนธ์/Thesis |