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Yaning Xue. Application research of mobile payment in Thai business field. Master's Degree(Business Administration). Rangsit University Library. : Rangsit University, 2018.
Application research of mobile payment in Thai business field
移动支付在泰国商业领域的应用研究
Name: Yaning Xue
LCSH:
Telemarketing
LCSH:
Electronic commerce
-- Thailand
Abstract:
Mobile payment, a new model of digital payment, has emerged under the
current wave of global economic integration, and it is becoming a new engine of future
economic growth. It has become a mainstream electronic transaction mechanism in
many countries around the world, such as Switzerland, China and Japan. This paper
studies the current problems of mobile payment application in Thailand in the
literature review. Questionnaire method was used to collect data. Through a
preliminary testing of the hypothesis, and analysis of the variables in the questionnaire
data, the result obtained showed the current mobile payment in Thailand need to be
improved in term of practicality, payment system, security, merchant support and
technology. The author examined the causes of the problems faced in Thai market.
Through the in-depth study of the causes and the related literature, this paper proposed
relevant solutions to the problems and hopes the recommendation can provide certain
theoretical support and practical value for the future development of mobile payment
application in Thailand.
Abstract:
全球经济一体化的浪潮下，一种全新的数字金融支付模式应用而生，移动
支付势必成为未来经济发展的新引擎，纵观国际上，如瑞士、中国及日本等国
家移动支付已成为主流的电子交易方式。本文运用文献研究法及调查问卷研究
法，对泰国商业应用中移动支付问题进行了研究。通过前期对研究假设的提出
和调查问卷数据中对变量的测量分析，整体看，当下泰国移动支付的主要问题
在于实用性、支付系统、安全信用，商户支持和技术等方面有待提高。笔者结
合泰国市场特点分析实用性、易用性不显著、支付系统体制不健全、安全信用
体系不完善、缺乏商户的业务支持、技术有待完善与标准化等问题存在的原
因。通过对问题原因的深入探究并结合相关资料文献，本文针对变量问题及原
因提出相关的解决措施。望能对泰国商业应用中移动支付领域发展提供一定的
理论支撑和实践价值。
Rangsit University Library
Address:
Pathumthani
Email:
rattanapornn@rsu.ac.th
Name: Duan Yun Long
Role:
Advisor
Created:
2018
Modified:
2023-11-15
Issued:
2020-01-21
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration
Grantor: Rangsit University
©copyrights Rangsit University
RightsAccess:
ใช้เวลา
0.080745 วินาที
Yaning Xue
| Title | Contributor | Type |
|---|---|---|
| Application research of mobile payment in Thai business field
มหาวิทยาลัยรังสิต Yaning Xue | Duan Yun Long | วิทยานิพนธ์/Thesis |
Duan Yun Long