An application of using learning organization concept in higher education class: case study in advertising and public relations

Name: Kuntida Thamwipat

Organization : King Mongkut's University of Technology Thonburi. Faculty of Industrial Education and Technology. Department of Educational Technology and Communications

keyword: Organizational learning

; Higher education

Abstract: This study is a research using a combination of quantitative and qualitative methods in studying team learning of students in the subject Advertising and Public Relations. Students will evaluate the satisfaction of their team projects in class. The research was conducted in the Advertising and Public relations class of 83 students during the second semester of 2004 at the School of Industrial Education and Technology,King Mongkut's University of Technology Thonburi. The research showed team learning of students in the subject Advertising and Public Relations through their road show project to 6 schools in the Bangkok municipality. This class project can be divided into four stages namely project preparation, design, implementation, and the evaluation. Results show that students from the six schools are satisfied with the presentation of the project, methodology of information presentation, and ability of the speaker in providing information (average score 4.20,4.19 and 4.15 respectively). The overall satisfaction with the road show is rated good at the 4.01. The study also found that through the activities in the Advertising and Public Relations class which used the concept of team learning, students were satisfied with communications among peers, developing team work, and learning as a team (average score 4.58,4.47,and 4.35 respectively). The overall satisfaction of the class is high at 4.02. The in-depth interview revealed that students were highly satisfied with the teaching methodology involving team learning, which is one of the five tenets of a learning organization

King Mongkut's University of Technology Thonburi

Address: Bangkok

Email: info.lib@mail.kmutt.ac.th

Created: 2005

Issued: 2008-12-23

Modified: 2552-01-15

บทความ/Article

application/pdf

BibliograpyCitation : ICLORD 2005 : 19th International Conference 18-22 April 2005 p. 845-850

CallNumber: 12002817

eng

©copyrights King Mongkut's University of Technology Thonburi

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