Integrated aggregate production and marketing promotion planning under uncertainty : a case study

Name: Pisal Yenradee

Organization : Thammasat University. Sirindhorn International Institute of Technology. Industrial Engineering Program

Name: Songpon Predawut

Organization : Thammasat University. Sirindhorn International Institute of Technology. Industrial Engineering Program

Name: P. Rungmanochai

Organization : Thammasat University. Sirindhorn International Institute of Technology. Industrial Engineering Program

Name: W. Eamcharoenying

Organization : Thammasat University. Sirindhorn International Institute of Technology. Industrial Engineering Program

keyword: Aggregate production planning

LCSH: Uncertainty -- Mathematical models

LCSH: Production planning

; marketing promotion

; fuzzy multi-objective linear programming

Abstract: This paper provides a general model that optimizes the aggregate production plan and marketing promotion plan simultaneously. There are three types of marketing promotions under consideration which are temporary discount, temporary volume increment, and offering premium gift when some units are bought. The aggregate production plan mainly considers number of workers, overtime, and inventory level in each period. Two main sources of uncertainty, namely, demand and effects of promotions are considered. They are handled by triangular fuzzy numbers, which represent pessimistic, most-likely, and optimistic situations. The optimization model is a fuzzy multi-objective linear programming model. A case study in a real company is used to illustrate the effectiveness of the model. The results show that the model can find a good compromised solution that simultaneously maximize the profits under pessimistic, most-likely, and optimistic situations.

King Mongkut's University of Technology North Bangkok. Central Library

Address: Bangkok

Email: library@kmutnb.ac.th

Created: 2011

Modified: 2566-07-14

Issued: 2012-03-10

บทความ/Article

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BibliograpyCitation : Asian International Journal of Science and Technology in Production and Manufacturing Engineering. Vol. 4, No.2 (Apr.- Jun. 2011), p. 13-25

eng

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