Parichart Wongweeranonchai. The influence of perceived celebrity endorser credibility in advertising on purchase intention of Thai consumers. Doctoral Degree(Communication Arts and Innovation). National Institute of Development Administration. Library and Information Center. : National Institute of Development Administration, 2016.
| Title | Contributor | Type |
|---|---|---|
| The influence of perceived celebrity endorser credibility in advertising on purchase intention of Thai consumers
สถาบันบัณฑิตพัฒนบริหารศาสตร์ Parichart Wongweeranonchai | Asawin Nedpogaeo Advisor | วิทยานิพนธ์/Thesis |