Abstract:
This Thesis is study households decision to buy life insurance policies and their demand for lifeInsurance direct premiums, By Using the cross section data from the survey of households saving behaviors conductedBy the Bank of Thailand in 1993/94 , the study separately analyzes the demand of households living in Bangkok Metropolitan and suburbs and of those living outside Bangkok metropolitan and suburbs.The findings from a logit model show thow that the factors influencing households decision to boy life insurance Policies living in Bangkok metropolitan and suburbs include household s income and movables properties. The elasticity Of the probability to buy life insurance policies with respect to income is 0.2795. For those living outside Bangkok Metropolitan and suburbs , the factors include household s income, immovable properties, type of occupation and level Of education. The elasticity of the probability to buy life insurance policies with respect to income is 0.3699.And The findings from a regression model show that the factors determining households demand for life Insurance direct premiums for those living in Bangkok metropolitan and suburbs include households income and movable properties. The elasticity of demand for life insurance direct premiums with respect to income is 0.6778. For those living outside Bangkok metropolitan and suburbs , the factors include households income , immovable and movable properties type of occupation , sex , age and the member of life insurance branch in the province. The elasticity of demand for life insurance direct premiums with respect to income is 0.3374.