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Suy, Sovatthara. The effect of tourists' perceptions toward website quality on attitude and intention to use the ministry of tourism website in Cambodia. Master's Degree(Tourism Management). Mae Fah Luang University. The Learning Resources and Education Media Center. : Mae Fah Luang University , 2015.
The effect of tourists' perceptions toward website quality on attitude and intention to use the ministry of tourism website in Cambodia
Effect of tourists' perceptions toward website quality on attitude and intention to use the ministry of tourism website in Cambodia
Name: Suy, Sovatthara
Organization :
Mae Fah Luang University
keyword:
Tourists
Classification :.LCCS: G155.C16
Abstract:
The internet is an important tool for businesses to communicate and deliver information, as well as to engage in e-commerce with their online customers. Websites are communicative channels for both private and public organizations to promote tourism products and services, providing information about destinations to tourists. Therefore, the aim of this study was to investigate tourist perceptions toward website quality and identify the effect of this perception in their attitude and intention to use the governments tourism website in Cambodia.
The data was collected using questionnaires distributed online to domestic and international tourists who had experienced the use of the governments tourism website. The collected data was analyzed using descriptive statistics: T-test, Anova, Correlation and Regression. The result shows that the demographic profile (age, gender and nationality) of domestic and international tourists affected their perceptions of the website quality (information quality, service quality and design quality). Moreover, the result showed that perceived website quality has a positive effect on website attitude. Furthermore, the result showed that perceived website quality has a positive effect on intention to use the website. In addition, there was
strongly positive relationship between website quality and intention to use the website.
Thus, the governments tourism website should give consideration to website quality by focusing on these three elements: information quality, service quality, and design quality, because they influence tourist perception and intention about using the governments tourism website and those elements motivate tourists to travel to Cambodia.
Mae Fah Luang University. The Learning Resources and Education Media Center
Address:
Chiang Rai
Email:
library@mfu.ac.th
Name: Jirapa Pradera Diez
Role:
Advisor
Created:
2015
Modified:
2020-04-17
Issued:
2016-05-25
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
Thesis G155.C16 S967e 2015
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Tourism Management
Grantor: Mae Fah Luang University
©copyrights Mae Fah Luang University
RightsAccess:
ใช้เวลา
0.036144 วินาที
Suy, Sovatthara
| Title | Contributor | Type |
|---|---|---|
| The effect of tourists' perceptions toward website quality on attitude and intention to use the ministry of tourism website in Cambodia
มหาวิทยาลัยแม่ฟ้าหลวง Suy, Sovatthara | Jirapa Pradera Diez, Ph. D. | วิทยานิพนธ์/Thesis |
Jirapa Pradera Diez
| Title | Creator | Type and Date Create |
|---|---|---|
| Tourists' expectation and satisfaction on the marketing mix and service quality: A Case study of local family-owned travel agencies in Mandalay
มหาวิทยาลัยแม่ฟ้าหลวง Jirapa Pradera Diez | Mar Mar Aung | วิทยานิพนธ์/Thesis |
| The effect of tourists' perceptions toward website quality on attitude and intention to use the ministry of tourism website in Cambodia
มหาวิทยาลัยแม่ฟ้าหลวง Jirapa Pradera Diez, Ph. D. | Suy, Sovatthara | วิทยานิพนธ์/Thesis |
| Attribute and perceived risk affect tourists' shopping satisfaction : A case study for Chinese mailand tourists shopping in Chiang Rai
มหาวิทยาลัยแม่ฟ้าหลวง Jirapa Pradera Diez Ph. D | Zhang, Mingming | วิทยานิพนธ์/Thesis |
| Motivation of university student in Indonesia traveling to international folklore festival
มหาวิทยาลัยแม่ฟ้าหลวง Jirapa Pradera Diez, Ph. D. | Adhitra, Andris | วิทยานิพนธ์/Thesis |