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Songkwan Nakinbodee. A critical look into customer satisfaction at a conferencing setting by situating within social environmental psychology : A case with Mae Fah Luang University's Wanasom conferencing service. Master's Degree(Entrepreneurial Management ). Mae Fah Luang University. The Learning Resources and Education Media Center. : Mae Fah Luang University , 2014.
A critical look into customer satisfaction at a conferencing setting by situating within social environmental psychology : A case with Mae Fah Luang University's Wanasom conferencing service
Critical look into customer satisfaction at a conferencing setting by situating within social environmental psychology : A case with Mae Fah Luang University's Wanasom conferencing service
Name: Songkwan Nakinbodee
Organization :
Mae Fah Luang University
keyword:
Customer satisfaction
LCSH:
Consumer satisfaction
Classification :.LCCS: HF5415.335
Abstract:
Knowledge that underpins on the role played by social servicescape towards
influencing the level of customer satisfaction at a university conferencing service
context is studied by situated within an environmental psychology discipline. Three
operationalized dimensions of social servicescape were investigated, namely the
university social image at the individual mind-level, the dynamic social atmosphere at
the group and the service quality mechanisms at the university level. A quantitativebased
survey method was employed. Multivariate statistical analysis indicated the
significant roles played by the mechanisms of social servicescape on the level of
customer satisfaction.
Mae Fah Luang University. The Learning Resources and Education Media Center
Address:
Chiang Rai
Email:
library@mfu.ac.th
Name: Sangchan Kantabutra
Role:
Advisor
Name: Chai Ching Tan
Role:
Co-Advisor
Created:
2014
Issued:
2015
Modified:
2020-04-08
Issued:
2015-11-23
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
Thesis HF5415.335 S698c 2014
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Entrepreneurial Management
Grantor: Mae Fah Luang University
©copyrights Mae Fah Luang University
RightsAccess:
ใช้เวลา
0.037445 วินาที
Songkwan Nakinbodee
| Title | Contributor | Type |
|---|---|---|
| A critical look into customer satisfaction at a conferencing setting by situating within social environmental psychology : A case with Mae Fah Luang University's Wanasom conferencing service
มหาวิทยาลัยแม่ฟ้าหลวง Songkwan Nakinbodee | Asst. Prof. Sangchan Kantabutra, Ph.D. Chai Ching Tan, Ph.D. | วิทยานิพนธ์/Thesis |
Sangchan Kantabutra
Chai Ching Tan