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Chetsopit Trongsawat. Factors of CRM relevant to build eco-resort brand equity. Master's Degree(Entrepreneurial Management ). Mae Fah Luang University. The Learning Resources and Education Media Center. : Mae Fah Luang University , 2014.
Factors of CRM relevant to build eco-resort brand equity
Name: Chetsopit Trongsawat
Organization :
Mae Fah Luang University
LCSH:
Ecotourism
Classification :.LCCS: G156.5.E26
LCSH:
Ecotourism
-- Case studies
Abstract:
Although the study of ecotourism is well advanced in the international context, knowledge of hotel guest behaviors towards eco-resort is at its infancy of development. No depth of detailed information exists in Thailand where a lack of comprehensive analysis of the eco-resort hospitality service sector is currently the case. This research was designed to achieve a more clear profile and understanding of hotel guests expectation towards the values perceived as importance for eco-resort staying experiences. Nevertheless this fundamental information would provide the new startup to have a minimum degree of contextual information to help develop business plan. To bridge between the preliminary research finding relating to the factors of CRM relevant to build eco-resort brand equity and the innovative business plan that is idyllic lifestyle in themes, these factors would be translated into value curves. Value curves which depict the intensity and bases of competition that reflect the values truly considered beneficial to the hotel guests would help to describe customer value proposition. As such, value curves depicting these factors in comparison to those of competitors would stimulate the new startup to develop innovative business model which aims to design, produce, deliver and capture values of benefits to customers, competitors and the communities.
Mae Fah Luang University. The Learning Resources and Education Media Center
Address:
Chiang Rai
Email:
library@mfu.ac.th
Name: Sangchan Kantabutra
Role:
Advisor
Name: Chai Ching Tan
Role:
Co-Advisor
Name: Pratsanee Na Keeree
Role:
Co-Advisor
Created:
2014
Modified:
2020-04-01
Issued:
2015
Issued:
2015-07-24
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
Thesis G156.5.E26 C526f 2014
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Entrepreneurial Management
Grantor: Mae Fah Luang University
ใช้เวลา
0.022202 วินาที
Chetsopit Trongsawat
| Title | Contributor | Type |
|---|---|---|
| Factors of CRM relevant to build eco-resort brand equity
มหาวิทยาลัยแม่ฟ้าหลวง Chetsopit Trongsawat | Asst. Prof. Dr. Sangchan Kantabutra Dr. Chai Ching Tan Pratsanee Na Keeree | วิทยานิพนธ์/Thesis |
Sangchan Kantabutra
Chai Ching Tan
Pratsanee Na Keeree
| Title | Creator | Type and Date Create |
|---|---|---|
| The Comparative study of the value proposition between student and teacher toward cupcake business
มหาวิทยาลัยแม่ฟ้าหลวง Asst. Prof. Dr. Sangchan Kantabutra;Dr. Chai Ching Tan;Lecturer Pratsanee Na Keeree | Parinda Treewattanawong | วิทยานิพนธ์/Thesis |
| Factors of CRM relevant to build eco-resort brand equity
มหาวิทยาลัยแม่ฟ้าหลวง Asst. Prof. Dr. Sangchan Kantabutra;Dr. Chai Ching Tan;Pratsanee Na Keeree | Chetsopit Trongsawat | วิทยานิพนธ์/Thesis |
| An Empirical study of the service quality phenomenon in driving customer satisfaction and customer loyalty in Thai hotel industry
มหาวิทยาลัยแม่ฟ้าหลวง Dr. Chai Ching Tan;Lecturer Pratsanee Na Keeree | Aung, Sai Arkar | วิทยานิพนธ์/Thesis |
| The Innovative value curve of tea business creates brand awareness
มหาวิทยาลัยแม่ฟ้าหลวง Asst. Prof. Dr. Sangchan Kantabutra;Dr. Chai Ching Tan;Lecturer Pratsanee Na Keeree | Chaw Su Kyi | วิทยานิพนธ์/Thesis |