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Nichakorn Tantivanichanon. Strategic Economic Assessment Of The Tourism Promotion Program In The Eastern Region Of Thailand. Doctor's Degree(Business Administration). มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี. : Rajamanagala Univetsity of Technology Thanyaburi, 2011.
Strategic Economic Assessment Of The Tourism Promotion Program In The Eastern Region Of Thailand
Address:
Pathumthani
Organization :
Rajamangala University of Technology Thanyaburi. Faculty of Business Administration
Classification :.LCCS: G 155.T35
Abstract:
The purposes of this study are: 1) to evaluate the recreational value derived by visitors at each tourism province (Single Site) in the Eastern region, 2) to specify the factors that influence the visitors annual visiting rate in the Eastern region, and 3) to estimate the probability of visitors reservation on accommodation, transportation, tourism site, and vacation package for multiple sites in the Eastern region through the internet in aspect of the tourism promotion program. This study employs the Individual Travel Cost Method (ITCM) for Single Site Model and the General Logit Model for Multiple Sites Model. Secondary data used in this study are collected by the Department of Tourism, Ministry of Tourism & Sports. The samples size of
visitors to the Eastern region in 2009 is 12,352 for Thai visitors and 7,717 for foreign visitors.
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี
Address:
ปทุมธานี
Email:
elibrary@mail.rmutt.ac.th
Role:
Adviser
Created:
2011
Modified:
2014-02-03
Issued:
2014-01-09
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
THE G 155.T35 .N52
eng
DegreeName: Doctor of Business Administration
Level: Doctor's Degree
Descipline: Business Administration
©copyrights Rajamangala Univetsity of Technology Thanyaburi
RightsAccess:
ใช้เวลา
0.045861 วินาที
Nichakorn Tantivanichanon
| Title | Contributor | Type |
|---|---|---|
| Strategic Economic Assessment Of The Tourism Promotion Program In The Eastern Region Of Thailand
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Nichakorn Tantivanichanon | Nopphawan Photphisutthiphong, Ph.D. and Assoc.Prof. Somchai Ratanakomut, Ph.D. | วิทยานิพนธ์/Thesis |
Nopphawan Photphisutthiphong, Ph.D. and Assoc.Prof. Somchai Ratanakomut, Ph.D.
| Title | Creator | Type and Date Create |
|---|---|---|
| Strategic Economic Assessment Of The Tourism Promotion Program In The Eastern Region Of Thailand
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Nopphawan Photphisutthiphong, Ph.D. and Assoc.Prof. Somchai Ratanakomut, Ph.D. | Nichakorn Tantivanichanon | วิทยานิพนธ์/Thesis |