The Study and Application of Cultural Textile Product Design for Interior Decoration : Case of Banyan Tree Resorts and Hotels

Name: Sirinda Tanettakool

keyword: Brand Design

Abstract: Product is material culture which transits the cultural value to next generations. It is important to transfer the cultural value through product, by design. The value of cultural products consists of two main elements; tangible or visible value is a concrete value of product itself and intangible or invisible value is an abstract value that derives from inner thoughts. The consideration of the both values through product is an important factor to create design tool. Design tool consists of the inner factors such as Function, Emotion, Knowledge, Technology and the outer factors such as Colour, Shape, Form, Pattern and Structure. A case of Banyan Tree Resorts and Hotels, a global brand for cultural tourism, is selected to demonstrate the application of the design tool in designing the soft furnishing decorative products for Banyan Tree in Kyoto, Japan. This suggests that the tool can be applied for designers and raise both cultural and brand values of designed products.

King Mongkut's University of Technology Thonburi. KMUTT Library

Address: BANGKOK

Email: info.lib@mail.kmutt.ac.th

Name: Chokeanand Bussracumpakorn

Role: Advisor

Created: 2011

Modified: 2012-06-26

Issued: 2012-06-25

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: ARC1064

eng

DegreeName: Master of Science

Level: Master's Degree

Descipline: Design and Planning

Grantor: King Mongkut's University of Technology Thonburi

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