Needs analysis of English usage for the otop officers at Thailand export mart in Bangkok

Name: Natthaya Khamklin

Organization : Chrstian University of Thailand

ThaSH: English language

Classification :.LCCS: PE 1115

Abstract: The purpose of this study was to investigate the role and importance of the needs of English usage for the OTOP officers at Thailand Export Mart in Bangkok. The data collected and instruments employed in this study were a questionnaire and a semi-structured interview. 40 questionnaires were sent to a sample of 40 companies at the Thailand Export Mart, by purposive random sampling. The questionnaires for 20 OTOP officers of the administrative departments and 20 OTOP officers of the sales-marketing departments were collected for study. The data obtained were analyzed by computer using the Statistical Package for Social Science (SPSS). Interviews were also conducted with six informants among the OTOP officers and simple random sampling by using tape-recordings and analyzed to support questionnaire. The results of this study revealed as follow: 1. The OTOP officers at Thailand Export Mart pointed out that English is important for business communication. OTOP officers used English skills to an extensive degree. Among the five English skills, reading was used the most, writing came second, listening third, speaking fourth and translation was fifth respectively. 2. The OTOP officers of the administrative and sales-marketing departments used their English skills to a moderate degree at present. Reading was used most often, speaking second, listening third, translation fourth, and writing fifth. They planed to use English skills moderately in the future. Listening will be used the most, speaking second, reading third, translation fourth, and writing fifth respectively. 3. The OTOP officers expressed the opinion that the English which they gained from their formal education and training was not adequate for their job function. They had already taken conversation training (speaking and listening) programs. They also planed to use additional English training programs in the future such as business English letter writing, etc. 4. The interviewees indicated that most OTOP officers use English often in working with their customers. They expressed the opinion that speaking and listening were essential language skills for their jobs, since they had to communicate with their foreign customers. The main suggestion made on the basis of this study is that English is needed in all works of the OTOP officers at Thailand Export Mart. Educational institutions may try to use these findings to provide appropriate English curriculum or English training programs for officers in business workplaces. The language learning program providers should have an emphasis on those forms of communication actually conducted in the business community.

Chrstian University of Thailand. Learning Resource Center and Library

Address: Nakorn Pathom

Created: 2007

Modified: 2025-08-06

Issued: 2009-10-19

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: TH PE 1115 N37 2007

eng

DegreeName: Master of Arts

Level: Master's Degree

Descipline: English as a Second Language

Grantor: มหาวิทยาลัยคริสเตียน

©copyrights Christian University of Thailand

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1	ส่วนหน้า.pdf	138.01 KB	20	2022-04-27 14:33:48
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3	บทที่ 6.pdf	138.43 KB	15	2018-05-29 23:14:43
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6	บทที่ 3.pdf	124.43 KB	18	2022-04-27 14:33:20
7	บทที่ 2.pdf	185.36 KB	20	2019-10-09 17:16:30
8	บทที่ 1.pdf	117.58 KB	24	2022-04-27 14:37:47

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