Abstract:
The purposes of this research were to: 1) find the factors influencing the further study decision in Chaiyaphum Rajabhat University, bachelor degree, Academic Year 2010, 2) create the predictive equation for the chance of Mattayomsuksa IV students decision to further study in Chaiyaphum Rajabhat University, the regular program of bachelor degree, Academic Year 2010. The samples were 370 Mathayomsuksa VI students under the jurisdiction of Chaiyaphum Educational Service Area Office 1-3, from the stratified random sampling as the proportion. Collecting data was conducted through the five-rating scaled questionnaire, created by the researcher. Analyzing data included the statistics of frequency, percentage, mean ( ), standard deviation (S.D.), Pearson Product Moment Correlation Coefficient, and Binary Logistic Regression Analysis.
The research findings revealed that :
1. The factors influencing the further study decision in Chaiyaphum Rajabhat University, regular program of bachelor degree in Academic Year 2010 were at the statistical significance of .01 level, including parents and friends advices, fame of university, lecturers quality, teaching quality and university location, enabling to predict the further study decision in Chaiyaphum Rajabhat University, regular program of bachelor degree of Academic Year 2010 at the percentage of 44.10 (R2 = 0.441).
2. The predictive equation for Mattayomsuksa IV students decision to further study in Chaiyaphum Rajabhat University, regular program of bachelor degree, Academic Year 2010 revealed that: Logit (Y) = -10.531 + 0.666AD_F_M + 0.421AD_FR + 0.851IN_WE
-0.756IN_TEA + 0.836IN_INS + 0.932ENV_