Participatory development communication and people's happiness in a Bhutanese community

Name: Khampa

LCSH: Communication in community development -- Bhutan -- Research

LCSH: Communication in economic development -- Bhutan -- Research

LCSH: Interpersonal communication -- Bhutan -- Research

LCSH: Communication in community development -- Research

LCSH: Communication in economic development -- Research

LCSH: Interpersonal communication -- Research

Abstract: Participatory development communication (PDC) has become a popular development model for many countries and development programs. This thesis proposes a communication perspective for furthering the policy of Gross National Happiness (GNH) of Bhutan. The people’s happiness is treated on the model of participatory development communication based on Paulo Freire’s theory of dialogical communication and action. Besides, the PDC is augmented by Jurgen Habermas’s theory of communicative action (CA). While an assumption is also made that the level of socio-economic status of the people may have influence on relationship of communication and happiness. The research was conducted in a Bhutanese community of Khaling. 334 respondents participated in the survey research sampled by stratification method. The data analysis reveals that communication (PDC and CA) is significantly related to people’s happiness. Although the level of socioeconomic status is significantly related to people’s happiness it is not related to communication variables. These results let to conclude that people’s happiness is accounted for by communication (based on interpersonal communication) to some degree regardless of the level of socio-economic status of the people.

Bangkok University. Library

Address: BANGKOK

Email: library@bu.ac.th

Name: Boonlert Supadhiloke

Role: Advisor of thesis

Created: 2009

Modified: 2565-10-25

Issued: 2010-04-18

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: Thesis K425P 2009 BU

eng

DegreeName: Master of Communication Arts

Level: Master's Degree

Descipline: Communication Arts

Grantor: Bangkok University

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